Yes you should!
This important topic recently came up in conversation – and, of course, I’ve been there, done that. I always say: Keep it Simple Stupid – in other words, “kiss” it:
Step 1: The Crisis Team.
A good approach is to have someone from each part of the firm – to include management, operations, marketing, HR, Tax, Audit, Consulting etc. Get a contact sheet for the team.
Step 2: The Voice of the Firm should be unified – Identify your Spokesperson(s)
You know who they are – your speakers. Also remember you need someone for off and online.
Step 3: Processes and protocols.
This is a customized process based on who does what and how people communicate. Role playing and “what if” scenarios can be helpful – things to consider are a fire or explosion on the premises; someone being arrested or suspected of fraud or…. etc.
Step 4: Brainstorm Possible Scenarios & Responses
Crisis communication today is very different and needs to incorporate monitoring of online information. And be prepared to diffuse or correct mis-information.
It’s good to be prepared and after a meeting of 1-2 hours, this can all be achieved and everyone should feel a little better.
