I think the “trick” to write a captivating bio starts with knowing your ideal client. Not just a category of client – such as an industry or a specific service they might require, but the intimate attributes of just the client you are trying to attract: in other words, a manufacturing client becomes a middle-aged male who processes food products; a healthcare client is actually one physician in a 10< less group medical practice specializing in high dollar medicine; a high net worth individual is actually a 55+ equestrian enthusiast.
When you really understand the in-depth characteristics of those you wish to serve, you can write a professional profile that speaks to them – their issues, their concerns, their passions. I also have perfected a formula for doing this on an individual basis if anyone’s interested!
Lisa Tierney
