You can generate a sense of accountability in someone by demonstrating to then the value of achieving a specific goal. The important thing is that the goal should come from them. This is the required shift. Not that a quota is mandated from an external source; but rather that the individual set the goal for himself based on what will motivate him. When professionals are empowered to define their own goals – i.e. based around what they deem to be an ideal client, or an enhanced professional experience (they want to teach more, or present, or write…) you ask them what their goal is, you will often be surprised at the goals they set for themselves.