Partner Accountability – The Holy Grail of Accounting Marketing

What are best practices for improving accountability at the partner level in CPA firms? How can you expect staff at all levels to be responsible for important things like: outstanding client service, cross-selling services to existing clients, maintaining strong relationships with appropriate referral sources, participating in – and tracking – their marketing efforts – if the partners don’t do it? Please join me as I facilitate a LIVE, online chat (Q&A) on IShade to discuss the touchy subject of partner accountability. Just log onto and go to Ask the Experts…start typing away! Date: Monday, April 30, 2012 Host: Lisa Tierney, CLSC, founder of TIERNEY Coaching & Consulting Time: 1:00 – 3:00PM (EST), 12:00 – 2:00PM (CT), 10:00 – 12:00PM (PT) Login to iShade, on April 30th, 1:00 – 3:00 (EST), go to the Practitioner to Practioner Group and look for the Ask the Experts section: “Partner Accountability: The Holy Grail of Accounting Marketing” Lisa Tierney, CLSC, founder of TIERNEY Coaching & Consulting will be on call to address the nuances of accountability – including consequences and motivational direction – to help you identify the obstacles at your firm and educate and empower your professionals toward accountability. It can be done! Let’s talk turkey about being held accountable.

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