Industry Focused Marketing Plans – NOT GOOD ENOUGH!!!

I don’t think industry focus is enough. I narrow down industry-focused niche groups further, by defining the ideal client within that industry – healthcare becomes multi-physician group medical practices, 10 docs or less; manufacturing becomes agri-business or food processing. The sub-niche is selected based on the level of experience of the professionals, their attraction to certain personality types within the industry, the marketplace and consideration of the firm as a whole (in terms of potential for cross-selling additional opportunities). This shift from a general industry to a specific dream client assists with language (tone and message) in all your collateral pieces and conversation points that will demonstrate value that will blow your competition away and establish YOU as the provider of choice.

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