Educate Your Clients

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new clients, but you NEED to spend a good chunk of your time retaining current and former clients. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]


Does Your Marketing Grab Your Prospects Attention?

Do your marketing messages compel your prospects to buy what you sell? Do they tap into their basic emotions? Are you aware that prospects buy on emotion and justify their purchase with logic? What you need to know… Your marketing must convince your prospects that you offer “extraordinary value.” And it must resonate with them […]



Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, […]