Make it Pop!

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that […]



Educate Your Clients

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new clients, but you NEED to spend a good chunk of your time retaining current and former clients. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]