Make it Pop!

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that […]

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Educate Your Clients

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new clients, but you NEED to spend a good chunk of your time retaining current and former clients. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to […]


Does Your Marketing Grab Your Prospects Attention?

Do your marketing messages compel your prospects to buy what you sell? Do they tap into their basic emotions? Are you aware that prospects buy on emotion and justify their purchase with logic? What you need to know… Your marketing must convince your prospects that you offer “extraordinary value.” And it must resonate with them […]

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