Category Archives: CPA Marketing

For In-House Marketing Professionals: Knowing Your Clients

Who are your clients?  Your firm (or Company’s) clients?  Or those that hired you? Tricky…..?  Not really.  First and foremost, it’s the management team who hired you – the shareholder  group or C-suite management team.  (Ultimately, you will become most important to them when you can extend your knowledge of how to help them – […]