The Trick to Writing a Captivating Professional Profile

I think the “trick” to write a captivating bio starts with knowing your ideal client.  Not just a category of client – such as an industry or a specific service they might require, but the intimate attributes of just the client you are trying to attract:  in other words, a manufacturing client becomes a middle-aged male who processes food products;  a healthcare client is actually one physician in a 10< less group medical practice specializing in high dollar medicine; a high net worth individual is actually a 55+ equestrian enthusiast.

When you really understand the in-depth characteristics of those you wish to serve, you can write a professional profile that speaks to them – their issues, their concerns, their passions.  I also have perfected a formula for doing this on an individual basis if anyone’s interested!

Lisa Tierney

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