This was the question asked of me this month by the CPA Leadership Institute.
My answer? “I have observed increased awareness and support from Managing Partners regarding leadership programs, business development training and, generally, nurturing a marketing culture.
Specifically, I am working with firms who are supporting staff to take responsibility and ownership of their contribution to the practice of the firm as a whole.
This has been demonstrated by the formation of Task Forces to help tackle seemingly daunting tasks, like the redesign of the firm intranet, LinkedIn training and internal processes like proposal writing and prospect research procedures.”
I wrote a full article about this very topic which will appear in the next issue of the AAM (Association for Accounting Marketing) newsletter, Marketrends.