You can provide the best products, outstanding services or the latest and greatest in technology; but if you don’t market them – and no one knows about it – WHO CARES?
That was my message when I spoke to NAWBO last week and I tell that to all my clients who tell me they are hesitant about marketing – or they are cynical about marketing – if it works or not. Come on! We all market ourselves each and everyday to the people in our lives. Just look at the couple who is deciding their destination for next year’s vacation. She wants a tropical island and he wants Vegas. WATCH those marketing campaigns kick into high gear – and may the best marketer win!
We all market – we all respond to marketing. So just LOVE marketing – it’s so much easier that way!